A Cost-Effectiveness App for the Market Access team and MSLs
The client came to us to create a digital tool for field HEOR/Market Access and MSL teams, so that they could dem- onstrate the cost effectiveness of the new medication to the payer in efficient and engaging manner. The app should be adapted to 10 markets and be easily accessible for client’s em- ployees world-wide.
Due to privacy reasons, we have anonymised all the labels and graphics in this application. Some medication names are pure fiction and may not make any sense to you.
iPad web app with real-time simulations
We created iPad and web apps with a cross-platform HTML5 technology. The app allowed field teams to model payers’ setting and view the cost-effectiveness results in the real-time. We used a Markov-chain Excel cost-effectiveness model as a basis.
Engaging visualisations
We have selected the most important model results and visualised them in a clear and engaging way, so that payers could quickly understand the product value.
Country adaptations
Each country team created ad- aptations for the original model and kept them in the private area, or could demonstrate them to other countries by sharing. Although the adaptations were country-specific, we used the same model core to run the analysis. This allowed us to quickly update the app for all countries at once, when the model changed.
Sophisticated analysis on-demand
We have added probabilistic and sensitivity analysis features for the demanding customers that were willing to get more information about the uncertainty around the model outputs.
Beyond the Excel model
Moving the model out of the Excel boundaries allowed us to run the kinds of analysis not available before. For instance, we have added a side-by-side comparison of multiple treatments, al- though the original model supported only pairwise comparison.
Usage analytics
Country manager could analyse the usage patterns of the app with the help of a “heat-map”. This helped them make more informed decisions on the fur- ther model or application im- provement.
