A Budget Impact App for Institutional Business
The client wished to develop an iPad tool that would help field teams demonstrate the costs and benefits of adopting their preventive treatments in institutions.
Due to privacy reasons, we have anonymised all the labels and graphics in this application. Some medication names are pure fiction and may not make any sense to you.
Only key inputs
The dialog with the payer is usually short. We kept only key inputs so that the company’s representative can model payer’s situation on the fly. The number of employees and the costs paid by employer in case of sickness - is all that is needed to start the dialog.
Transparent model structure
Sometimes payers are skeptical about health economic models, as they seem to be not transparent to them. We visualised the model structure in an easy-to-understand and interactive way so that even a non-professional would want to explore it on iPad.
Clear representation of savings
We made it easy for payers to understand the savings structure by demonstrating the total savings as well as savings in each category.
Adaptation for 5 countries
The application has been translated into 5 different languages and launched in 5 countries.
Results
The app was made available for customer’s field teams in 5 countries and received a very positive feedback form account managers.
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